Car wraps are a great way to express yourself or your business. They’re also a fantastic way to protect your car and raise its trade-in or resale value. For every mile a vehicle wrap is driven, it can generate up to 600 impressions. This makes them a powerful marketing tool that can reach a large audience at an affordable cost.
They’re Affordable
Compared to other forms of advertising, such as radio or television commercials, wraps have a lower cost per impression. Additionally, vehicle wraps Austin are a one-time investment with no recurring costs. Wraps are also a great way to personalize your car or truck without doing a full paint job. This is especially useful for service or sales vehicles.
Newer vinyl wraps come in a variety of textures that can grab the attention of your audience. For a fleet of vehicles, wraps can turn them into cost-effective 24-hour-a-day mobile billboards for your business. However, it’s crucial to find a reputable installer who understands how to properly apply the wrap to protect your vehicle from any potential damage.
They’re Unique
Vehicle wraps are the perfect way to show off your brand in a way that isn’t intrusive. Unlike print ads, radio, or television ads that grab attention by interrupting a person’s experience, wraps attract eyeballs while moving on the road. When done well, wraps can also help to generate positive reactions among potential customers.
Whether you have a fleet of trucks or just one car that gets a lot of road time, wraps can turn them into cost-effective 24-hour-a-day mobile billboards. And if you ever decide to change your look, your wrap can be easily removed without damaging your paint job. Wrapping your car can increase its trade-in value.
They’re Attractive
If you’re a car fan, chances are you’ve noticed some vehicles on the road sporting an interesting wrap design. From camouflage prints to panels from your favorite comic to swanky patterns, vehicle graphics offer endless possibilities for adding a unique touch.
They’re also fully removable and can be repaired if damaged, unlike paint, which is permanent. Additionally, buyers can choose to have their wraps resemble paint or look completely different. This option makes them extremely versatile and increases their vehicle’s resale value.
They can also be textured, a huge selling point for those looking to stand out on the road. This is particularly important for businesses with mobile locations, like electricians, plumbers, dry cleaners, and tree trimmers who frequently make house calls. This enables them to reach customers over every mile their cars travel without paying the high cost of other long-term advertising campaigns.
They’re Effective
A wrapped car, truck, or van works as a mobile billboard that attracts attention both day and night. It also allows you to reach a large target audience without the cost associated with traditional advertising.
Studies show that people are 15 times more likely to remember a brand when it appears on mobile media, such as vehicle wraps. This makes it an effective marketing tool for companies who wish to generate brand awareness and increase sales leads.
Moreover, unlike paint jobs, wrapping does not affect the value of a vehicle. This means you can easily remove and replace the wrap when the time comes to trade in or sell your car. Additionally, you can choose from endless color and finish options. There are even wraps that mimic carbon fiber, chrome, and stainless steel. This is especially beneficial for businesses with fleets of vehicles constantly on the go. Moreover, wraps are an affordable option for gig economy drivers who use their cars or trucks to promote their business.
Danny Williams 
